041. Hack your Brain for Wealth with Anne Lester

Apr 3

While you might not be able to rewire your brain…

you can break the cycle of unconscious spending so you can better prepare for your future. Join Amber and retirement expert Anne Lester to unravel the psychology behind behavioral economics. From discovering your money type to hacking your spending habits to how to utilize a target date fund to save for retirement, you'll learn the strategies to transform your financial habits and craft the future you deserve.

Anne, with 30 years as Head of Retirement Solutions for J.P. Morgan and co-founder of The Aspen Leadership Forum on Retirement Savings with AARP, is dedicated to aiding rising leaders in securing their financial futures. Honored with the Ray Lillywhite Award in 2020, Anne is a renowned speaker and media commentator featured by Bloomberg TV, CNBC, and more. Armed with an M.A. from Johns Hopkins and a Fulbright Graduate Research Fellowship, Anne's book, "Your Best Financial Life: Save Smart Now for the Future You Want"(William Morrow, 2024), aims to guide younger savers through behavioral biases.

In today's episode, we cover the following:

Retirement expert Anne Lester (0:00)

Anne's vision for writing her book (1:26)

Anne's money story (4:30)

Money struggles throughout the generations (9:32)

Getting caught in the financial comparison game (13:30)

The marshmallow experiment (15:58)

How to create hacks to stop unconscious spending (19:08)

The different money archetypes (24:21)

What target date funds are and how to utilize them (27:00)

Criteria if a luxury item is worth the splurge (32:18)

Questions to ask yourself before dipping into your emergency fund (34:39)

Anne's process of writing her book (37:45)

Rapid fire rich girl questions (41:59)

Resources

Read Anne's book, Your Best Financial Life
Read Write a Must-Read: Craft a Book That Changes Lives—Including Your Own by A.J. Harper
Discover your money type with Anne's free quiz.

Guest Info
You can learn more about Anne and her retirement tips on Instagram, X, and LinkedIn @SaveSmartWAnne, as well as on her website, AnneLester.com.

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The content presented in this podcast is intended to entertain, educate, inspire and support listeners in their personal and professional development and does not constitute business, financial, or legal advice. Please note that this episode may contain paid endorsements and advertisements for products and services for which individuals on the show may have a direct or indirect financial interest in products or services related to the episode.

Produced by AFMEDIA, a division of AFMKTG.